Forbes Favorites 2020: The Year’s Best ForbesWomen Stories

 



“that is a yr wherein you can not bs your way via whatever as a pacesetter,” says brown, who become named upwork’s first lady ceo in january. “i continually become devoted to transparency and frequent conversation, and that changed into a part of my management mantra and style beginning in january.”


amid hundreds of thousands of layoffs and turbulent markets, the 22-year-vintage company has rarely seen as a whole lot achievement as it has within the aftermath of the pandemic. with a market cap of $3 billion, upwork (which went public in 2018) is now the arena’s biggest, public on line freelance marketplace, in the main providing remote task listings. its stock has surged, up roughly 70% year-to-date. in the remaining six months, the platform’s wide variety of freelancer and company registrants has expanded by means of 50%. 

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in september, upwork launched a look at of the u.s. unbiased personnel, displaying that 36% of the u.s. body of workers freelanced in the course of the pandemic—a 22% increase on the grounds that 2019. twelve percent of the united states of america’s group of workers commenced freelancing amid the pandemic. covid additionally extended businesses’ adoption of freelancers. the study located that nearly 3 quarters of hiring managers are continuing or increasing their utilization of independent experts.

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nowadays, greater than 5 million businesses use upwork to put up freelancer job listings for a month-to-month fee starting at three% of freelancer billing to customers, at the same time as freelancers can listing their services free of charge and practice for far off jobs. they're charged a service rate of among 5% and 20%, depending on the total amount they’ve billed clients. in 2019, upwork saw $300.6 million in sales, up eighty three% during the last 3 years. and the company is heading in the right direction to look greater boom this 12 months. on wednesday, the agency suggested a year-over-12 months sales increase of 24%, and stated they may be on target to peer roughly $365 million in sales in 2020.

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brown attributes this fulfillment to pandemic-related tendencies. “humans have shifted not simply their notions approximately far flung work on this second of crisis, but also their long time perspectives of the way faraway paintings will in shape into their organizations,” she says.


and she or he intends to capitalize on it. within the beyond 12 months, brown has increased the business enterprise’s investment in a sales pressure focused on operating with large clients, consisting of microsoft, airbnb and ge. closing 12 months, extra than 85% of upwork’s $2.1 billion in gross offerings quantity—or the full greenback fee transacted thru upwork’s platform—was derived from huge engagements and complicated initiatives, no longer brief-time period gig work

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